Wrote user stories
Conducted an A/B test
Conducting product interviews
Launched a product
Conducted Quantitative Research
+3

Redesign of a Product Area


With the goal to increase NPS and reduce the workload of Customer Support, I managed the redesign of the Reclamation Process of home24, an important product area inside the My Account section. 

Quite an interesting project, which required almost the full skillset of a PM:

  • Market Research and benchmarking;
  • Quantitative analysis of internal data;
  • Qualitative analysis with a week spent on-site with CS;
  • Design Thinking Process;
  • Prototype testing and further iterations;
  • MVP definition and project Kick-off;
  • Product Requirement Documentation;
  • Product Development cycle;
  • User Scenarios & User Stories;
  • Definition of Success and Behavioral metrics;
  • AB testing;
  • Data analysis;
  • Communication with stakeholders and management of expectations;
  • Deployment and Go-to-market.