I had the opportunity to work on the redesign of the Booking Flow, the last part of the company's funnel.
In particular, I took ownership of the tracking plans and on the analysis of the A/B tests of my team creating new behavioral trackers across the flow for generating new perspectives and insights on the product performance and users’ activity.
In particular, I took ownership of the tracking plans and on the analysis of the A/B tests of my team creating new behavioral trackers across the flow for generating new perspectives and insights on the product performance and users’ activity.