Florent Merian

  • @fmerian
  • Marketing @specifyapp・Ambassador @Pitch
  • He/him
Hi! I'm Flo.

I do marketing at Specify.

Previously, I was doing marketing, SEO, product design, and community in fast-paced environments. I helped 200+ founders build sustainable and profitable B2B SaaS companies from $0 to $XM ARR. I did that by sharing my experiences as a 2-times founder.

Above all, I love to design and write pixels that convert.

Also, I review user onboarding flows from B2B SaaS companies. I share how I’d optimize them on Twitter.
Read more


  • Specify
  • Jan 2022 - Present
  • 1 month


  • DynamicScreen
  • May 2020 - Dec 2021
  • 1 year 7 months

Key Highlights

Growth Experiments

6 Highlights

User Onboarding Reviews

2 Highlights

Lessons Learned

8 Highlights

What Florent's working on

What Florent's working on


Jan 14, 2022
Jan 14, 2022
Made a presentation
Joined an Early Adopter Program
Beyond delighted to join the Pitch publishing platform as one of the first creators.

To start, I enjoyed making a repurpose of our introduction to design tokens in a presentation format.

Introduction to Design Tokens →
Marketing, Specify
Jan 03, 2022
Jan 03, 2022
Started a new role at Specify
New year, new horizons. 🌅

Feeling extremely lucky to start this new challenge, joining Specify to shape the next generation of Design API.

We're hiring →
Marketing, Specify


May 27, 2021
May 27, 2021
Designed onboarding flow
Made a presentation
Shared knowledge
+ 1
I started a series of presentations tearing down onboarding flows from great B2B SaaS companies.

I want to understand the reasoning behind every detail, pixels and words, that makes the experiences so enticing.

Here are my lessons learned →
May 04, 2021
May 04, 2021
Featured in an article

Making data reporting more efficient

In the Pitch blog, you can learn how I use presentations to report data with my team.

I was looking for an easy and fast way to see key metrics at a glance.

So, I created a dashboard in Pitch by making a dedicated workspace folder that includes previews of single slide presentations.

Yes, 1-slide presentations.

Each presentation’s preview shows one key metric we're tracking.

It offers an up-to-date view of where we stand.

Read the story →
Marketing, DynamicScreen
May 03, 2021
May 03, 2021
Executed a Marketing Campaign Strategy

365 Days as Marketing Hire #1

Reflecting on the SEO-driven content strategy:
  • Launched a publication
  • Wrote guest posts and customer stories
  • Optimized distribution

These experiments increased the organic monthly traffic by 100%.

The Content Distribution Checklist

How we share content is as important as what we write. Finding the right formula is a continuous process that requires customer research and experiments.

We share content where our core user persona is and add value directly to these platforms. We don't just share links. Twitter isn't LinkedIn. Instead, we tailor content to fit each channel.

Read the full checklist here →
Marketing, DynamicScreen
Apr 21, 2021
Apr 21, 2021
Joined an Early Adopter Program
Being proactive and not waiting for candidates to come to us is key to building a cohesive team of A-players. Crew helps us source and nurture top talent with unparalleled candidate experience.

Learn more →
Marketing, DynamicScreen
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