Beyond delighted to join the Pitch publishing platform as one of the first creators.

To start, I enjoyed making a repurpose of our introduction to design tokens in a presentation format.

Introduction to Design Tokens →

New year, new horizons. 🌅

Feeling extremely lucky to start this new challenge, joining Specify to shape the next generation of Design API.

We're hiring →

I started a series of presentations tearing down onboarding flows from great B2B SaaS companies.

I want to understand the reasoning behind every detail, pixels and words, that makes the experiences so enticing.

Here are my lessons learned →

Making data reporting more efficient

In the Pitch blog, you can learn how I use presentations to report data with my team.

I was looking for an easy and fast way to see key metrics at a glance.

So, I created a dashboard in Pitch by making a dedicated workspace folder that includes previews of single slide presentations.

Yes, 1-slide presentations.

Each presentation’s preview shows one key metric we're tracking.

It offers an up-to-date view of where we stand.

Read the story →

365 Days as Marketing Hire #1

Reflecting on the SEO-driven content strategy:

• Launched a publication
• Wrote guest posts and customer stories
• Optimized distribution

These experiments increased the organic monthly traffic by 100%.

The Content Distribution Checklist

How we share content is as important as what we write. Finding the right formula is a continuous process that requires customer research and experiments.

We share content where our core user persona is and add value directly to these platforms. We don't just share links. Twitter isn't LinkedIn. Instead, we tailor content to fit each channel.

Read the full checklist here →

Being proactive and not waiting for candidates to come to us is key to building a cohesive team of A-players. Crew helps us source and nurture top talent with unparalleled candidate experience.

Learn more →