Reflecting on the SEO-driven content strategy:
- Launched a publication
- Wrote guest posts and customer stories
- Optimized distribution
These experiments increased the organic monthly traffic by 100%.
The Content Distribution Checklist
How we share content is as important as what we write. Finding the right formula is a continuous process that requires customer research and experiments.
We share content where our core user persona is and add value directly to these platforms. We don't just share links. Twitter isn't LinkedIn. We tailor content to fit each channel.
We share content where our core user persona is and add value directly to these platforms. We don't just share links. Twitter isn't LinkedIn. We tailor content to fit each channel.