Started a series of customer stories as part of the SEO-driven content strategy.
Customer stories are thought leadership opportunities and sales-by-example initiatives. They highlight the problem, the solution, and the results.
Customer stories are thought leadership opportunities and sales-by-example initiatives. They highlight the problem, the solution, and the results.
Best practices
How we build a customer story is a 3-step process:
- Learn all about the customer through interviews.
- Translate these learnings into words.
- Optimize distribution in multiple formats — incl. high-converting presentations, short and engaging social posts, and embeddable testimonials.