Frayne Cooke
  • @frayne
  • Unlocking productivity in health practice businesses
  • Auckland, New Zealand
👨‍👧Dad, Kiwi-Aussie-British, engineer, serial tech founder📱Co-founder Well Revolution (app-based primary care provider) and 💬 Plait (productivity platform for health practices) 🇳🇿 New Zealand HQ

Solving the UX of healthcare is a massive challenge, both technically and humanly. Healthcare and design don’t usually go together. It’s an oxymoron 🙄

🚀 Startups
🏥 Healthcare
🏍 Moto

⏰ I've started 10 businesses in 20 years. Some of them worked, some of them haven’t. I've been an investor, advisor and mentor to many more startups and founders.

🗓 In 2014 I made my first investment in a healthcare startup. There has been no looking back and I've been all-in on healthcare since. Not because I love healthcare. Quite the opposite, in fact.

🧐 I value curiosity, creativity and grit far more than formal education.

🖇 LinkedIn

⛵️Auckland (City of Sails), New Zealand 🇳🇿
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Resume

Feb 2018 - Present

Co-founder & CEO, Well Revolution

Oct 2022 - Present

Co-founder, CEO, Plait