Designing a fashion-based social media platform
https://www.youtube.com/watch?v=gkI2h8WY8_U
Built FitCrew - a fashion-based social media platform which lets you quickly get feedback on an outfit purchase before you buy.
- Conducted product-market fit validation and user research
- Led visual design & branding for the app and concept video
- Built the concept video in After Effects
This project won #1 overall, and #2 in Audience Choice voting at the end-of-semester pitch presentation. Projects were judged on business viability, supported research, and execution.
Case study coming soon!