Designed a Brand Identity
Built a Design System
Created a Brand Concept
+1

Designing a fashion-based social media platform


https://www.youtube.com/watch?v=gkI2h8WY8_U

Built FitCrew - a fashion-based social media platform which lets you quickly get feedback on an outfit purchase before you buy. 

  • Conducted product-market fit validation and user research
  • Led visual design & branding for the app and concept video
  • Built the concept video in After Effects

This project won #1 overall, and #2 in Audience Choice voting at the end-of-semester pitch presentation. Projects were judged on business viability, supported research, and execution.

Case study coming soon!