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GRs role in market expansion - art or science?

Government Relations and Public Policy teams are most often associated with their role in helping their companies monitor and influence legislation in markets they are already present in and to build the needed relationship to do so successfully.

There is a lot less discussion, deliberation and clarity (as far as we can see) about the involvement of GR teams in the elusive yet critical business of entering new markets for the first time. We would love to change that and are eager to hear from you about how GR teams should think about their role and what lessons learned are out there.