Artist Marketing Rollout
Role: Digital Marketing Lead (DSP Focus)

Philly-based rapper Armani White released a concise 5-track EP centered around his lifelong battle with literal fire. In 2006, White lost four family members in a house fire, then in 2020 not only did his house catch fire but he was wrongly accused of criminal arson for the incident. 

Through five songs on Things, We Lost In The Fire – White takes you through his journey with a silky smooth delivery and some of the toughest bars you’ll ever hear. The standout tracks are Danny Mac and Watch Yourself – be on the lookout for a longer project soon.

The focus single, "Watch Your Self" was landed playlist support from one of Spotify's biggest playlists "Most Necessary" in addition to editorial playlist support from TIDAL, Apple Music, and Audiomack.

(p.s i created this video edit)

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