Aug 30, 2018
Designed mobile app
Redesigned a User Experience
Developed mobile app
Developed WeChat Mini Program
Created custom icons
Designed Wireframes
+ 4
Ubisoft Shanghai is the second largest Chinese development studio, and Ubisoft ‘s second largest studio behind Ubisoft Montreal. Held annually in Shanghai, China, ChinaJoy or China Digital Entertainment Expo & Conference is a digital entertainment expo is the largest gaming and digital entertainment exhibition held in China and Asia.

ChinaJoy Boasted 340,000 + Visitors From All Over The World

WeChat is the social, financial, and cultural infrastructure that everyday China relies on.

With the advent of WeChat Mini Programs, Ubisoft Shanghai shared a vision of a community united through the excitement and passion of China Joy.

I worked with the Ubisoft Shanghai creative, marketing, and mobile development teams to draft UX workflows, design UI elements, and provide some front-end consulting for the WeChat framework.

I provided a full PDF UX map with labelled Sketch artboards & 3 edit rounds. I also provided all UI components and unique graphics specific to the Mini Program (i.e. icons for each of Ubisoft’s games, the lucky draw backdrop).

To read more about the project, click here