Building a community during lockdown

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An agency in-house project that came out in a time of chaos when lockdown first happened in Singapore. With a cheeky pun on local slang, this project that started as a site for useful information soon became a community that seek to bring some hope and joy in a time of loneliness and helplessness. 

During the project, we worked cohesively on ideating, executing, reaching out for partnerships and created something that was helpful and fun at the same time. 

In the time of recovery, the IAMACCB project won multiple awards in the creative world.