Platefuly is a start-up Buko Pie store located in Tagatay.

Deliverables:
Logo
Social Media Cards
Posters
Packaging

Brands Analysis:
Before the redesign, we noticed a lack of branding on their marketing materials. Platefuly usually posts photos of products and calls it a day.  Also, the brand name and wordmarks on the logo don't reflect the business's model, hence a problem in identity. 

Creative execution:
To solve the design issues, we created designs that are minimalistic but have enough information for the customers to peruse. We used a clean and clear design as inspiration for the brand kit. We also designed the brand to resonate with the younger audience that is Platefuly trying to connect with.

We have also done some tweaks on the logo for it to be more reflective of the nature of the business.