The Execs- 9ycreative | Geberit AquaClean VIDEO CASE STUDY (from September 2017 to March 2018)
https://www.youtube.com/watch?v=etLv4p4x-Zw
As part of the coursework of The Big Agency unit at The Manchester Metropolitan University, (a unit where we establish and work in a classroom-based agency), I was part of a team- The Execs- whose challenge was to change consumer perceptions of a shower toilet, the Geberit AquaClean (GAC), from Geberit due to a greater understanding, as well as change its current strapline.
Through research and by doing a competitor analysis, social media audit, customer acquisition plan and personas creation, we brainstormed and created this video to show our client - 9ycreative- our recommendations.
1) Create a more personal and relatable strapline,
2) Introduce influencers as part of Geberit’s campaigns,
3) Bring the original Swiss essence to the brand and
4) Introduce sustainability as a conducting wire to the product, appealing to a personal change that leads to a greater impact.
-------------
Agency portfolio: https://theexecs.wordpress.com/
-------------
Client agency: http://www.9ycreative.co.uk/
-------------
Edited by Inês Reis on Movie Maker.
-------------
Inspired by Droga5 Case Study on BingxJay-Z: youtube.com/watch?v=XNic4wf8AYg&t=1s
----------------------------------------------------------
Credits to:
Background Music- Upbeat and Happy Background Music For Videos: youtube.com/watch?v=W1xwTqgzQ_g
Full list of images and videos: theexecs.wordpress.com/2018/02/08/geberit-the-execs-video/
https://www.youtube.com/watch?v=etLv4p4x-Zw
As part of the coursework of The Big Agency unit at The Manchester Metropolitan University, (a unit where we establish and work in a classroom-based agency), I was part of a team- The Execs- whose challenge was to change consumer perceptions of a shower toilet, the Geberit AquaClean (GAC), from Geberit due to a greater understanding, as well as change its current strapline.
Through research and by doing a competitor analysis, social media audit, customer acquisition plan and personas creation, we brainstormed and created this video to show our client - 9ycreative- our recommendations.
1) Create a more personal and relatable strapline,
2) Introduce influencers as part of Geberit’s campaigns,
3) Bring the original Swiss essence to the brand and
4) Introduce sustainability as a conducting wire to the product, appealing to a personal change that leads to a greater impact.
-------------
Agency portfolio: https://theexecs.wordpress.com/
-------------
Client agency: http://www.9ycreative.co.uk/
-------------
Edited by Inês Reis on Movie Maker.
-------------
Inspired by Droga5 Case Study on BingxJay-Z: youtube.com/watch?v=XNic4wf8AYg&t=1s
----------------------------------------------------------
Credits to:
Background Music- Upbeat and Happy Background Music For Videos: youtube.com/watch?v=W1xwTqgzQ_g
Full list of images and videos: theexecs.wordpress.com/2018/02/08/geberit-the-execs-video/