I am fascinated by the intersection of building thriving commercial initiatives and creating meaningful social impact. This is where brands & businesses must balance to create long-running value for their stakeholders.
I am passionate about re-imagining and designing value-adding solutions for the benefit of our larger community. My role involves slashing through brand opponents, with the ultimate goal of ensuring brands reigns supreme through out of the box creative thinking, tactic and strategies to create the interconnection to target audiences' hearts and minds with the sheer determination & gist.
I truly believe we need to focus on making the pie larger rather than striving for a larger slice of a smaller pie.
