tl;dr: In choosing where to spend your developer experience and advocacy dollars, investment in content, documentation, and initial developer experience is the most critical because it has the broadest addressable audience. But you also need to make an investment in more active engagements (Discord, Slack, Github, contributor resources) if you want to ensure involvement in your community is substantive and sticky.

https://www.kartar.net/2021/03/investment-decisions-when-building-developer-communities/