On this podcast episode, I speak to Radhika Dutt, author of 🎉Brand New Book🎉 "Radical Product Thinking" where she aims to help people think big & cure some of those product diseases that drag companies down 🧵

We cover a lot, including

📖 The story of the book, some of the early feedback she's received and how rewarding it is to see it landing with non-product people and product people alike

🌍 How she set out to create a book that mixed vision with practicality, and bringing a truly global perspective rather than just another Silicon Valley tech bro book

🧮 How seeing the same problems again & again led her to create a free framework to help solve them, and how this spurred the need for a book

🚗 The audience for her book, the vision she had in mind, and how she wants people not to just prioritise the speed of their car but also where they're driving to

⚖️ Whether she has a problem with the Lean Startup (!), whether her book replaces or is a compliment to it, and why you only really get a few pivots

🥅 The importance of going beyond the Big Hairy Audacious Goal, creating a detailed vision up front and aligning your team around it

🤒 The list of "product diseases", whether a radical product vision cures them all, and some examples of how they can afflict a business

💸 How to make sure everyone, including leadership, is behind the vision; the tools you can use to drive this, and the concept of vision debt

👩‍⚕️ The product hippocratic oath - how we as a product professionals need to ensure we do no harm and actively work to create better change in the world

Check out the episode at https://www.oneknightinproduct.com/radhika-dutt or your favourite podcast app, and please make sure to share with any of your product-unwell friends & colleagues!