On this ppodcast episode I speak to Anthony Marter, product coach & chair at Product Aotearoa - Anthony is passionate about supporting the New Zealand product community both through events & persuading NZ companies to get better at product management.
We talk about a lot!
⏳ How he aims to use his consulting to "help influence companies on how they do product management at the right moment" and make sure the New Zealand product community are supported
🇳🇿 How Product Aotearoa got started, the mission behind it, and why it's important for the organisation to make some noise globally to attract speakers
🤝 The current state of Māori and Pasifika inclusion within the New Zealand tech scene, the lack of product role models in these communities, and how he's trying to help bridge the gap
🤔 The lack of product management leadership at the exec table in New Zealand, and how this has driven the trend for CPOs without product management backgrounds
🏭 The problem with management-led feature definition, and how many New Zealand companies are just have product owners managing backlogs in feature factories, with no say on strategy
🧾 Some of the ways he uses his consulting to try to sell the benefits of being product-led to sceptical company leaders to drive change
🦛 The importance of product discovery and ensuring that companies stay ahead of the curve by taking HIPPOs along for the ride
📈The problems with sales-led product development & services mindset, and how to drive change by using data to connect outcomes with non-product execs
I had a really good time speaking with Anthony & digging into the world of New Zealand product - if you're interested in selling product thinking, supporting diversity in product or just love a Kiwi accent, check it out & share with your friends!
https://www.oneknightinproduct.com/anthony-marter
We talk about a lot!
⏳ How he aims to use his consulting to "help influence companies on how they do product management at the right moment" and make sure the New Zealand product community are supported
🇳🇿 How Product Aotearoa got started, the mission behind it, and why it's important for the organisation to make some noise globally to attract speakers
🤝 The current state of Māori and Pasifika inclusion within the New Zealand tech scene, the lack of product role models in these communities, and how he's trying to help bridge the gap
🤔 The lack of product management leadership at the exec table in New Zealand, and how this has driven the trend for CPOs without product management backgrounds
🏭 The problem with management-led feature definition, and how many New Zealand companies are just have product owners managing backlogs in feature factories, with no say on strategy
🧾 Some of the ways he uses his consulting to try to sell the benefits of being product-led to sceptical company leaders to drive change
🦛 The importance of product discovery and ensuring that companies stay ahead of the curve by taking HIPPOs along for the ride
📈The problems with sales-led product development & services mindset, and how to drive change by using data to connect outcomes with non-product execs
I had a really good time speaking with Anthony & digging into the world of New Zealand product - if you're interested in selling product thinking, supporting diversity in product or just love a Kiwi accent, check it out & share with your friends!
https://www.oneknightinproduct.com/anthony-marter
