Launch of ICICI RuPay Retail Credit Cards

Launching a product
  • Aided in launch of 1st RuPay network proprietary retail Credit Card of the bank – ICICI Coral RuPay Credit Card in 2022
  • Formulated complete project framework for further launch of 2 RuPay based retail Credit Cards - ICICI Bank Rubyx RuPay Credit Card & ICICI Bank Sapphiro RuPay Credit Card & worked in initial phases in 2022-23
  • Contactless cards offering a host of privileges and benefits including reward points on daily purchases like shopping and restaurants, paying utility bills, complimentary domestic airport & railway lounge access, waiver of fuel surcharge, discounts on movie tickets & dining, among others
  • Exclusive benefits of the RuPay network such as accident insurance coverage to the cardholder and dedicated personal concierge services

https://www.financialexpress.com/money/icici-bank-coral-rupay-credit-card-launched-check-benefits-2647927/