Jennifer Goff

Marketer with 7+ years in digital, content, & social strategy, both in-house and agency experience. 

Currently, I lead NAMER & APAC social advertising at Asana, a work management platform that helps more than 60,000 organizations and millions of users coordinate work across teams, without the chaos. 

Before landing in the tech world, I worked in the arts for 5 years in communications & consultant roles, where I was lucky to help amplify the work of acclaimed artists and to work on events at satellite art fairs during Art Basel Miami & Frieze London including multi-story mural projects, artist talks, and book signings.
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Social Advertising Lead

  • Asana
  • Apr 2019 - Present
  • 2 years 10 months


Jul 27, 2021
Jul 27, 2021
Volunteered as an editor
Literary non-profit
Looking forward to reading the latest issue of American Short Fiction! Was lucky to be an assistant editor for ASF from 2017-2019 and still find myself thinking about story submissions I read during that time to this day. 
Jun 09, 2021
Jun 09, 2021
Launched social content series
B2b marketing
👏 to Qlik on this new update. I worked on the social launch for Qlik's first data literacy training back in 2019 when I was at DWA 

(⭐️See more at
May 01, 2021
May 01, 2021
Exciting to see Asana at #15 on Fast Company's Most Innovative Companies list—and #1 in the Workplace category:
Apr 12, 2021
Apr 12, 2021
Wrote Content
Edited content
Created content strategy
Wrote website copy
Developed brand style guide
+ 3
Congrats to The Zebra team. I worked with the team in 2016 as a content marketer, where I wrote articles, explainers and landing page copy in addition to acting as an interim content editor for about half a year which was a great experience.


Nov 13, 2020
Nov 13, 2020
Co-Managed a campaign
Worked closely with our programmatic lead on a campaign with The Daily which was an exciting intro to podcast advertising. As a marketer, I love that audio ads present an opportunity to reach an audience that’s not in front of a screen.
Social Advertising Lead, Asana
Sep 30, 2020
Sep 30, 2020
Went public
Proud to celebrate Asana's milestone of becoming a publicly traded company 🍾

Asana empowers millions of teams to achieve their missions faster, and it's incredible to be on this journey with customers from all over the world.
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