Jeremy Schumann
  • @jeremyschumann


www.JeremySchumann.com: Open to advisory roles and board seats. With an unconventional background working in addiction recovery in South America, design and startup culture, I'm an ambidextrous global marketer and strategist with experience in not only forging brand and marketing campaigns to evolve the world's most iconic brands including Nike, IMAX and The Grammys to be continuously relevant today, but also helping new age brands like Airbnb, Adobe, Uber Eats and Instagram define their role in the market, the lives of consumers and culture at large.


I not only understand the power of traditional brand planning and leveraging psychological insights to forge a compelling single-minded strategy to shift consumer perceptions, but also the power of comms, digital and social strategy to optimize how these messages travel through the world to hit the right people, at the right time, to drive record-setting business results. I use my untraditional background and insatiable curiosity about people, culture, and motivation to constantly pioneer new ways to solve business problems or change the game entirely.


A few Home Runs I've partnered with incredible teams to accomplish:

-Prime Video surpassing Netflix as the #1 most subscribed streaming service in the US.

-Launching Instagram's first global brand platform across 7 countries and 180+ executions helping Instagram surpass 2 Billion users globally.

-Supporting Airbnb's scale from early adopter to mainstream-Successful launch of global tech product (Airbnb Experiences)

-Building & scaling the brand storytelling strategy & studio model for Nike global

-Successful launch of IMAX rebrand campaign across 77 countries resulting in IMAX's highest-grossing year ever at the Box Office.

-Setting a world record & donation records for Make-A-Wish Foundation

-Increased Adobe Creative Cloud Sign ups by 145%

-Our campaign being featured on the front page of Vice magazine

-Being selected as Google's Global Storytelling Partners-Finding a new application for augmented reality for the Grammys and Uber

-Achieved an ROI of 180% through an integrated hyper-targeted marketing strategy

-Increased international viewership of The Grammy's year over year

-Lifted a finance brand from 7th to 1st in its category

Awards:

-Cannes-Lions: Silver, Bronze, Shortlist

-D&AD: Gold Pencil-Shorty: Best Multi-Platform Campaign

-Effie’s: Gold & Silver-Campaign US: Power Of Purpose Award 2019-2019: Creative Pool Brand Strategy Judge


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Resume

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Apr 2022 - Present

Global Marketing Leader: Strategy & Creative, Amazon Prime Video

Apr 2019 - May 2022

Global Marketing Lead: Brand Strategy and Product Marketing, Instagram

Jul 2018 - Jul 2020

Head of Marketing Strategy (Nike, Uber Eats, Google), Conscious Minds Studio

Jan 2013 - Apr 2018

Global Brand Strategy Lead (Airbnb, Snap, IMAX), TBWA\Chiat\Day