Episode 21 β Brand Design and Inspiration
"You should understand the target audience, their psychology β how they see you and look at you as a brand." β Helen, Designer at Paralect
No matter what your startup or small business or established company sells, compelling visual design is a must-have.
This week on Ship it and Sip it, John and Helen explore the challenges and opportunities in modern brand design β find out:
π€© Where she finds inspiration when creativity lags
π‘ How new startups should create an engaging visual presence
π Which brands she thinks get their design right consistently
And which of today's trends she's not a fan of π
Helen's creativity can be seen all over our feed and her latest BΓ«hance project with Cinema 4D highlights the progress she's made just over the last few months πͺ
https://anchor.fm/ship-it-and-sip-it/episodes/Brand-Design-and-Finding-Inspiration-with-Helen-Sushkevich-e1d8jtn