Hi, I'm Jo. I have worked in kids media for ages, but it's what keeps me young and I still love it as much as I did when I first started. I am fascinated by how content that kids enjoy is changing - shorter form content and the method of delivery has moved from TV to YouTube & social platforms, and kids value their digital identity as much as their IRL one. I dislike the old way of making content for kids and want to find new and innovative ways to be creative to connect amazing content with kids no matter how and where.
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Positions

Global Brand Director

  • Sutikki
  • Mar 2021 - Present

2021

Sep 22, 2021
Sep 22, 2021
Hosted a podcast
Recorded another episode of the podcast today as well as preparing a Writer’s Room for one of our new shows. 
Sep 13, 2021
Sep 13, 2021
Brainstormed GTM Strategies
Developed brand positioning
Enjoying building gaming plans for one of our shows in production. Kids are gonna love it!
Sep 07, 2021
Sep 07, 2021
Briefed legal counsel
Agreed headline terms with supplier
Briefed out some contracts to our legal team yesterday for new work I’ve commissioned. It’s vital to get the contracts right for both me, my employer and the supplier. 
Sep 03, 2021
Sep 03, 2021
Co-hosted a podcast show
Hey, did you know I co-host a podcast called the Kids Media Club? We discuss all things relating to the content, distribution, policy, monetisation and emerging trends in every kind of media that kids consume today. Come have a listen!
Sep 02, 2021
Sep 02, 2021
Read a Report
Onboarded new coworker
Today I met a new coworker and started their onboarding. I also read an interesting report on Gamer Generations which shows the trends in gaming from Gen X, through Millennials to Gen Z. It provided useful confirmation of what we already suspected and that will help in developing new kids IP.
Sep 01, 2021
Sep 01, 2021
Brainstormed ideas
Had a great meeting with our animation studio
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