At Pimcore Inspire conference 2021 presenting
PIM and BIM in the digital built environment | Wienerberger - Pimcore Inspire 2021
What construction materials are for houses is reliable product data for BIM. Josef Platil is a product owner for PIM&BIM at Wienerberger AG. 

https://www.youtube.com/watch?v=URK4ecK8f5c