The Amazon marketplace is becoming ultra-competitive for its sellers. $7bn was raised by merchant aggregators like Thrasio and Berlin Brands Group in 2021.

Our latest investment DataHawk sits at the center of this shift. Here’s a breakdown on our thesis in the space and how data-led competitive advantages will change 3rd party e-commerce.

https://www.linkedin.com/pulse/behind-scenes-our-investment-datahawk-betting-amazon-julien-lepleux/?trackingId=5JGW5de2QUaG1Oi6SxMPGg%3D%3D