Karmina Cordero

👋 Hello there! Thanks for stopping by to view my portfolio; I'm Karmina. I bring exciting new products to market and carve a path for new product categories. 🚀

I'm currently at Unbounce, where I focus on executing GTM strategies for product/feature launch campaigns that support the product roadmap.

Before breaking into the tech world, I worked in advertising for two years, amplifying ad placements with messaging that resonates with my client's target audiences and achieving performance goals. 📢
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Positions

Marketing Strategist, Go-To-Market

  • Unbounce
  • Aug 2021 - Present
  • 6 months

Marketing Coordinator

  • Unbounce
  • Jan 2021 - Aug 2021
  • 7 months

Digital Analyst

  • Rethink
  • Jun 2020 - Dec 2020
  • 6 months

Assistant Digital Strategist

  • OMD
  • May 2019 - Apr 2020
  • 1 year

Marketing & Events Assistant

  • nabs West
  • May 2018 - Oct 2018
  • 5 months

Karmina's Collections

My 2021 Highlights

1 Highlight

Articles and blogs

1 Highlight

2022

Jan 10, 2022
Jan 10, 2022
I wrote a short post about my transition into tech without any industry experience to kickstart the new year. The article was repurposed on LinkedIn and it received over 11K views.

2021

Sep 28, 2021
Sep 28, 2021
Launched a Platform
Implemented a GTM Plan
After months of cross-functional collaboration between teams at Unbounce, we officially launched the Unbounce Conversion Intelligence Platform.

With the platform, marketers can expect:
✨ Landing pages built in half the time.
✨ On-brand copy generated in MINUTES.
✨ 30% more conversions.

As part of our GTM plan, we organized press releases, PPC campaigns, partner activations, blog publications, web updates, and email announcements to reach current and prospective customers.

Incredibly proud of the team to accomplish a platform launch at Unbounce.
Marketing Strategist, Go-To-Market, Unbounce
Aug 16, 2021
Aug 16, 2021
Received a Promotion at Unbounce
Excited to join Unbounce as Marketing Strategist, Go-To-Market! 🎉
Marketing Strategist, Go-To-Market, Unbounce
Jul 20, 2021
Jul 20, 2021
Wrote marketing copy
Launched social media campaign
Launched a product
+ 1
As a supporting member of Smart Builder's launch, I wrote a series of social posts on Facebook, Instagram, Twitter, and LinkedIn to announce the product's release to the public.

The following posts include:
Jul 19, 2021
Jul 19, 2021
Launched a B2B Product
Implemented a GTM Plan
I'm super proud of achieving Unbounce's milestone by bringing Smart Builder to market with the product team. 🎉 Smart Builder pairs your marketing know-how with data-backed AI insights to help you launch higher-converting landing pages every single time. This was my first product launch, where I supported PPC and social media campaigns.


Marketing Coordinator, Unbounce
May 06, 2021
May 06, 2021
Hosted a Zoom webinar
Executed a Marketing Campaign Strategy
I assisted the brand team in launching a multi-channel marketing campaign that drives awareness, consideration, and acquisition for an exclusive webinar—How Covid-19 Impacted Conversion Rates in 2020. 👩🏻‍💻

I promoted the webinar on social and community groups. We also rolled out an email campaign to highlight the event. As a result, over 300 registrants signed up for the event. 
Marketing Coordinator, Unbounce
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