Who installs your app? 70-90% of installs now may be fraudulent.
Almost all companies that use affiliate marketing suffer from fraud. It does not exclude buyers of mobile installations and in-apps.
Today we're going to talk about the main types of click fraud in mobile advertising:
Almost all companies that use affiliate marketing suffer from fraud. It does not exclude buyers of mobile installations and in-apps.
Today we're going to talk about the main types of click fraud in mobile advertising:
- Clickspam - simulating a large number of clicks from real devices in order to get money for organic installs.
- Click Injection - a fraudulent app creates fake clicks when an app installation takes place and thereby appropriates the installation for itself. The time between click and installation is very short.
- SDK Spoofing- scammers create a bot in the app that sends clicks, installs, and actions in new apps to an MMP (mobile measurement partner), which logs them as if they were genuine.
These are just three types of click fraud. Also, a large part of the invalid installs are bot and motivated traffic. Email us and have a free audit of your mobile ads!
