Ekaterina Arie

Strategic designer interested in creating antifragile asymmetric projects and products (mostly in cul...  
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  • Make Culture Online
  • Sep 2021 - Present

Founder and Strategist

  • No Crap Team
  • Jul 2020 - Present

Digital Strategist

  • All-Russian Civil Forum
  • Aug 2020 - Nov 2020


  • The Russian Presidential Academy of National Economy and Public Administration
  • Sep 2018 - Jul 2020


  • Moscow School of Social and Economic Science
  • Sep 2018 - Jul 2020

Digital Strategist

  • Yegor Gaidar Fund
  • Mar 2019 - Jul 2020

Social Media Manager

  • Strelka Institute for Media, Architecture and Design
  • Nov 2016 - Sep 2017
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Ekaterina's Collections


3 Highlights

Posts and Texts

1 Highlight


Oct 04, 2021
Oct 04, 2021
Thinking about impact
I am finilazing my no-code task-manager. It will be available for beta-testing in a couple of weeks. Now I feel that I want to share some core values and ideas behind it.

The Idea
The app intervenes this obsolete idea of productivity that had been cultivated as a heritage of an Industrial Age. Today, in the context of creator economy, web3, and community-based projects wee see the rise of an individual. Welcome to the Second Renaissance.

The Project
It is the result of personal arbitrage, the permissionless product created by the modern maker for modern makers striving to leverage their own skills and knowledge through creating valuable (in)tangible interventions.

The Goal

The goal is to allow modern makers and entrepreneurs to pursue their own vision and follow their own values while creating projects and products for the new web3 era.
Sep 29, 2021
Sep 29, 2021
Joined an Early Adopter Program
I'm super excited to be here! It seems like there's a platform that really works within relevant non-linear cultural framework (finally!)

Super pumped

Now I have to take a couple of days to add all the info)
Sep 17, 2021
Sep 17, 2021
Built something new
Started a No-code Project
Designed on Figma
+ 1
A couple of days ago I understood, that none of the existing task-managers actually work for me.

Then I thought: may be I could create my own?

1/ Why existing task-managers don't work for me personally?

+ complex (too much functionality)
+ ugly
+ narrow framing (life is more complex that projects and tasks)
+ make my life kind of a rat race
+ impossible to focus on the most-valuable things (personal priorities)

2/ Why do they rely on this obsolete idea of work/effectiveness?

Existing apps frame personal productivity with industrial heritage. If you do this and that, you'll perform well enough to earn your wage.

That is, if you perform tasks, you will "produce" measurable result.

Industrial models are no longer reliable (to say the least) because we live in a different social era, where YOLO and TINA economies emerge.

People create tangible and intangible things. They see, how the idea of a valuable product shifts to something different.

Also, they rely on linear framing: project → task. Is there a different way?

I am creating the app that looks, feels and works differently. There are some key ideas:

+ it is visually pleasing
+ it helps to see a big picture
+ it’s doesn’t let you to dive into a rat race
+ it minimises the illusion of productivity
+ it helps to see what matter most

Also, from framing point of view:

+ it uses different types of activities (not projects)
+ it uses a different "scale"
+ it is driven by the idea of leveraged creativity and productivity

The process began with design idea. It hit me when I was drinking tea. All I know is that it took a couple of hours of focused work. 

I looks like that:
Sep 13, 2021
Sep 13, 2021
Wrote an article
Published a Substack post
I've been exploring the phenomena of leverage in different contexts for quite some time: design, productivity, antifragility, professionalism, and more. Basically, since I first heard the saying, "Give me a place to stand and [with a lever,] I will move the whole world" in my childhood, I've been intuitively searching for leverages in every aspect of my life.

Just published a Substack post on demystification of leverage
Sep 01, 2021
Sep 01, 2021
Started a new company
Cultural Management
Just started a new project called "Make Culture Online"

The King is dead! Long live the King!

The pandemic brought many calamities: we saw the fragility of many social infrastructures. The global economy collapsed, healthcare faced (and still faces) huge pressure of biological nature. Emerging technologies have substantially catalyzed new social and cultural practices (and norms). Hence even attempts to think about new system's design now require a fresh understanding of how this interconnected world operates and how to create sustainable and antifragile solutions.
Our expertise lies in the cultural field, and we see how modern cultural institutions tend to follow obsolete practices of producing elitist, fragile, and basically rigid cultures. In contrast, other cultural agents are perceived as unwanted disruptors of the sacral altar. We believe that cultural institutions and agents have this great leverage yet to be used – instead of designing "culturally valuable" abstract ideas and projects, it is possible to create user-centric native and antifragile products. 
Therefore, culture (meaning professional infrastructures) and its actors have to embrace digital space as an interconnected ecosystem where people can create deep relations within communities. It is imperative also to understand and embrace the idea of user-centric value and the desperate need to create cultural solutions that are antifragile by design.
Founder, Make Culture Online
Jul 20, 2021
Jul 20, 2021
Taught a workshop
Organized a Workshop
Mentored someone
+ 1
Another workshop for "Goethe-Institut". This time, we are focusing on two digital formats that could help the team creating valuable digital content. 

Founder and Strategist, No Crap Team
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