Highly Recommend: Crossing the Chasm

Finished reading a book
I’ve set a personal goal to read at least 25 books this year that either challenge my imagination, teach me something new, or directly impact my current skill set. 

The first book completed for the year is “Crossing The Chasm”. It’s an amazing read that guides you through the initial stages of launching a business, especially one in the tech space. The book uses easy to understand strategies and tactics coupled with examples from recognizable enterprises to illustrate the application of the lessons. 

I’d highly recommend this book as a must read for anyone working in Web3, Creative-led Industries, and for those who are strategists for major brands. The insights here can help in not just establishing a foothold in a target market, but in crossing into new markets effectively. 

I give it 5 Old Fashions: 🥃🥃🥃🥃🥃