As we continue to confront the challenges that come with establishing, growing, and developing impactful brands, we’re consistently in the market for an effective strategy to help us do so successfully. More often than not, however, our desperation for a magic bullet solution to these challenges leads us to settle for facades that mask themselves as an effective strategy but in reality, are far from it.

This Cover Your Basics is all about breaking down what strategy is, what it isn’t, and how we can not be fooled by counterfeit versions of it.

https://thecommissionersjournal.medium.com/cover-your-basics-defining-strategy-62ba6f8c27fa