"But my idea is widely applicable so I want my post to be general as possible..."
One of the fundamental dilemmas in presenting ideas is that you'd like them to have as much reach as possible suggesting an abstract presentation. At the same time a reader needs a reason to read (watch/listen to) your post.
Make it general & abstract & you don't miss anybody but you also don't get anybody to read it either. Tell one specific story & readers will miss the bigger picture. What's a content creator to do?
Here's a trick. It doesn't require any more writing than you're doing now, just a bit of editing. Write the piece the way you'd usually write it:
One of the fundamental dilemmas in presenting ideas is that you'd like them to have as much reach as possible suggesting an abstract presentation. At the same time a reader needs a reason to read (watch/listen to) your post.
Make it general & abstract & you don't miss anybody but you also don't get anybody to read it either. Tell one specific story & readers will miss the bigger picture. What's a content creator to do?
Here's a trick. It doesn't require any more writing than you're doing now, just a bit of editing. Write the piece the way you'd usually write it:
- Problem
- Solution
- Example
- Consequences
Then just before you press "Submit", move the first part of the Example so it leads the piece:
- First part of Example
- Problem
- Solution
- Second part of Example
- Consequences
Often this edit is literally cut and paste. Now you have something to catch the reader's attention. They are emotionally and intellectually engaged. The first few sentences pose a puzzle, a mystery. What comes next?
Lead with the first half of an example. Give readers a reason to dig into your thoughtful abstract analysis. Then show them how it applies. They will generalize from there for themselves. Being specific is being general.
Lead with the first half of an example. Give readers a reason to dig into your thoughtful abstract analysis. Then show them how it applies. They will generalize from there for themselves. Being specific is being general.