Redesigning bettercollective.com

As a part of a company with growth and close to an IPO, I had to redesign the entire website. The project included creating reusable components in the CMS system and a easy to navigate website with a Scandinavian feel.

Increasing conversion rate via micro-site showcases

Created a series of micro-sites where users could learn anything about new football boots and see the boots in action. These sites gave a significant boost in the conversion rate of every pair of boots sold.

An exciting role working with some of the biggest brands in football like Nike, Adidas, Puma & New Balance.