You sell freshly squeezed orange juice.
On the street: 1€
Cafe: 3€
Juice bar: 7€
At any place:
The product?
Always the same.
The packaging?
Every time more noble.
The feeling?
More pleasant each time.
The experience?
Better every time.
Here's why:
That determines (among other things) whether you can charge high prices:
- Branding / website
- Video quality
- Your clothes
- Your appearance (personality)
Does your service or product determine the price?
Yes.
No one will pay you for garbage.
But whether you want to admit it or not:
So is everything around it.
Where do you like to pay more because the feeling is better, even though the product is the same?
For me: iPhone or Apple. In the meantime, there are actually better alternatives.
I like the feeling, the vision behind it.
For example, I would rather buy a Tesla than a BMW e-car.
Why?
Because of the feeling and the story behind it.
PS: If you want your website to finally sell, write me.
#website #apple #marketing #sell #krisnetics
On the street: 1€
Cafe: 3€
Juice bar: 7€
At any place:
The product?
Always the same.
The packaging?
Every time more noble.
The feeling?
More pleasant each time.
The experience?
Better every time.
Here's why:
That determines (among other things) whether you can charge high prices:
- Branding / website
- Video quality
- Your clothes
- Your appearance (personality)
Does your service or product determine the price?
Yes.
No one will pay you for garbage.
But whether you want to admit it or not:
So is everything around it.
Where do you like to pay more because the feeling is better, even though the product is the same?
For me: iPhone or Apple. In the meantime, there are actually better alternatives.
I like the feeling, the vision behind it.
For example, I would rather buy a Tesla than a BMW e-car.
Why?
Because of the feeling and the story behind it.
PS: If you want your website to finally sell, write me.
#website #apple #marketing #sell #krisnetics