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https://dot.la/ai-art-taking-creative-jobs-2658354186.html

AI won’t replace you. 

The people who learn how to master AI will.

Kris Ruby of Ruby Media Group, a PR agency, tells dot.LA that users go wrong with AI writing products by trusting them to produce finished work. That “is not how the tools are supposed to be used,” Ruby says.

According to Ruby, users of text-to-image generation tools like DALL-E Mini and Midjourney make the mistake of “calculating the cost of the software subscription…but not the number of hours it takes to get even one useable image.”

Prompt engineering will bring new growth opportunities - but make no mistake- creativity and mastery of the craft is critical for producing on-brand images.