B2B Public Relations: How to Develop a PR Plan & get media exposure for your company
Read the article to learn:
- The best way to approach setting up a PR plan that drives B2B and healthcare marketing results
- Where a healthcare PR plan fits into your broader B2B marketing strategy
- How to make sure your PR strategy succeeds with defined KPI’s & ROI
- PR plan templates to track and monitor the progress of your campaign
- The 5 ways to ensure your PR plan enhances your brand positioning
- How to reach your target audience through PR in digital platforms
- How to maximize SEO value from PR related content and media coverage
- Why personal branding is critical to getting your future partners and audience to pay attention to your business and practice
- The significance of video in your PR plan and strategy