Digital Marketing Strategist Kris Ruby joins Cheddar News to discuss the future of SEO for small businesses and the rise of AI.

Improve your position in search engine rankings with 3 tactics:

1. Build Backlinks with Digital PR. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is an important ranking factor in the eyes of Google. What better way to build E-A-T than digital PR? Quote round-ups, podcast guesting and online interviews can build digital authority and backlinks to your website.

2. Use GPT-3 AI writing tools. AI writing tools can help your SEO campaign. Use GPT-3 tools to write meta descriptions for blog posts or come up with new blog topics at warp speed!

3. Historical Optimization. Update your old blog content for user intent, keywords, and rich media optimization through a process of content pruning. Optimize content for Answer Boxes, Google Auto Suggest, Related Searches & People Also Ask.