Analyzed Target Audiences
Identified the Competition and their Gaps
Had a brainstorm
Brainstormed our potential audience and the gaps that are existing in the industry. Analyzing this helped direct us towards a path that can benefit a lot of students.

At the same time, we realized that we had very far from our initial idea and the solution was completely different now. That is definitely not a bad thing; goes to show how important talking to users is.