I took it upon myself to develop a concept I had in mind for one of the biggest alcoholic beverage brands in Africa, Alomo.

The Alomo Afro-Studio is a music-centric experience, focused on appreciating the roots of highlife music.

The idea behind the concept was to position the brand/product as one that connects to the roots and culture of the indigenous Ghanaian through music.

https://bit.ly/2Ub8Wss