20 of 1.6 Billion — The Friday Chaser, Issue #81

There tends to be a lot of grumbling about how saturated the web designer/developer market is — and that’s true… There are a lot of us.

The tools have made it easier, more people are tech savvy now, and the cost of starting a web agency (or becoming a freelancer) is next to nothing.

But that could be said about a lot of industries in today’s world.

As we’ve become more connected and have access to 2-day shipping on almost anything you want, everyone has more competitors than they used to.

And while that might give you cause for concern, it also is an amazing opportunity.

With so many available choices, buyers can find the exact product or service that will meet their needs — no matter how niche.

To me, this is great news. I don’t need to pretend to be anything I’m not, I don’t have to become a jack of all trades, and I don’t have to spend my days miserably slogging through projects that bring me zero fulfillment.

There are over 1.6 billion websites online — a number that’s growing exponentially — and if you’re like most agencies you probably don’t need more than 20 or 30 projects per year (and some get by with significantly less).

The slice of the pie you need for yourself is so miniscule you’d never even be able to see it on a chart that shows 20 of 1.6 billion.

Maybe you’re the creative type with just enough technical skills to get by and a passion for non profits who help children in poverty.

Perhaps you can code in 12 different languages and find a missing semicolon with ease, even though you couldn’t design a stickman.

You might have the heart of a teacher and want to empower people to get over their fear of getting their business online and help them succeed.

People tend to talk about a niche as a specific industry they work with — but your unique combination of skills, experience, and passion is its own “natural niche”… And statistically speaking, there’s likely already a market for it.

You’re not the best fit for most people — and that’s a good thing! I mean, you don’t want to write 1.6 billion proposals anyway.

Read the full newsletter