I spoke at Elevate Summit alongside Customer Experience leaders from Google, Microsoft, LinkedIn, and more for an audience of CX professionals in Austin, Texas. My talk presented a framework for adding support operations to support teams of any size, expressing the benefits in terms of efficiency, effectiveness, and empowerment.

In short, support operations teams allows your company to reduce the difficulty of seeking help, allows your support teams to focus on what you hired them for (empathy, problem solving, support), and empowers your support team with new career trajectories.