I was hired to help with the strategy of the "On Ne Lâche Rien" saga.
Building several multi touchpoints campaigns, and helping as an in-house TV producer for Citeo. Working with BELLE agency.
In 18 months : 11 TVC, 15 newspaper ads, 3 OOH key visual and at least 1 TO of videos digital ads.
Palmarès :
2024 TOP/COM Grand Prix (plurimedia ads category) - Gold Award