I have been designing and drawing since I had a hairstyle only a mother could love back in the 1970s. After college, I moved to London from the sleepy seaside town I grew up. It was a culture shock but a huge learning curve. After a few internships (and many interviews later), I started out in packaging design. I worked for brands like Harveys, Glenrothes, Cutty Sark, Cockburn's, Old Parr, and ice cream like Gino Ginelli (remember that?) and Vienetta.
A few jobs later, after working with Waitrose, Knockando and J&B, I landed my dream job.I turned down a 6-month contract to work with Swatch in Paris to join Minale Tattersfield. They were international and multidisciplinary. You might work on advertising for Natwest one week and branding for Seat the next. I loved it there. It was like a family.
After a stint at Smith & Milton on accounts like Axa & Sainsbury's, I moved to P&W to work on Focus DIY, Tesco and lead the design team in LA when Tesco opened Fresh & Easy. We won a lot of awards there, more than any other agency. I was even invited to be a juror for the Food & Beverage (FAB) Awards.
Then I was head-hunted and moved to Davis Hall to work on Asda, Doves Farm and National Trust projects.
In 2006 I gave a design lecture in El Salvador (while I had extreme sunburn). Afterwards, a friend invited me to dinner. Sitting next to me was Ariana. In 2010 we started Designed By Good People to ensure we worked on projects we believed in for clients we wanted to help.
I like history, simplicity, architecture, green spaces, travel, good people and a good story.
