Healthcare Experience
Presented targeted audience segments as part of in-depth content strategy approach based on existing personas and utilizing multiple data sources to inform audience journey development, channel str...
Presented in-depth customer journeys for national health system client based on core target audience segmentation research & recommendations. Focus included multiple touchpoints, sentiments, goals,...
Presented comprehensive owned channel strategy for national health system client with recommendations for owned digital channel messaging and content based on new patient journey model and in-depth...
Presented audit findings and analysis of 5 competitive brands for national health system client. Made recommendations for website ux and content creation and optimization, along with opportunities ...
Researched and presented some really interesting trends around personalization and digital storytelling in healthcare marketing for a hospital network, including examples and case studies from Mayo...
Completed a multi-phase, multi-channel content strategy for a large US Health System client. I absolutely loved learning about how we can help folks achieve better health outcomes and applying audi...