I think what stops a lot of businesses from using humour in their advertising is the risk involved. The "what it if it all goes t*ts up" kinda thing... Of course, there are lots of types of humour. But this one type is particularly difficult to pull off. And it *does* go wrong. Because if you're going to mock the same people who you need to buy from you, what do you expect?
But whilst it comes with high risk, there's always the chance you could get right... and claim BIG rewards.
So when it's done well, you need to pay attention. Just like Tim Delaney has done here.
In my most recent breakdown, I share with you how Tim got it right in his ad for Linguaphone in 1988.
Find it here...
>>> https://lewisfolkard.co.uk/ad-breakdown-linguaphones-you-old-trout/