Lindsay Masten

Worked as CD (and video editor!) on a brand intro teaser video for District 8 wines with Bec Asmar and the Web & Wolf team. 

Edited photos from a shoot in Joshua Tree for Photograph wines. The photographer for this one was Kimberly Webster.

Working on version #8 of my Nephrium fragrance (apparently some people want to buy it, amazing). Notes currently are blood orange; cedar; cocoa; night-blooming jasmine; tobacco; cardamom.

Perfume development, like so many creative endeavors, is similar to (my understanding of) design. It's intensely iterative, always balancing fine details—1/1000 of this, 1/1000 of that—with the overall affect of the composition. (You should see the Excel files...!) And you can't control how people perceive it, only react to improve perceptions after research.

Winner in Brand Redesign/Packaging and Brand Redesign/Branding in the DNA Paris Design Awards 2021 for Le Cuvier Winery

Winner in Graphic Design/Packaging and Graphic Design/Branding in the DNA Paris Design Awards 2021 for Devils Gate Wine Works

Project shortlisted in the Pentawards