I’m wrapping up a 4 month long user research project for VentureBeat with Sarah James from Apollo UX Design.
The goal
Discovering who VentureBeats current user base is and understand their behavior and needs.
Tools I used
The goal
Discovering who VentureBeats current user base is and understand their behavior and needs.
Tools I used
- Dovetail -tagging interview videos and insight generation.
- Hotjar - user surveys on VentureBeat website.
- Google forms - secondary user surveys through email list.
- Respondent.Io - engaging user interviewees.
- Google sheets - data synthesis and organization/charts.
- Figma - developing a custom color palette, and consistent chart presentation.
- Google slides - data presentation and research storytelling.
My role
My role in the project was to understand what VentureBeat wanted to accomplish with the user research and then design a research strategy on how to maximize user questions to uncover who their current user base is.
I collaborated with my research partner and we worked together to develop questions for the Hotjar survey and an interview guide for the user interviews.
I recruited participants for the user interviews based on screener questions to filter out non-essential participants.
After interviewing all participants, I used dovetails to tag and gather data points. Based on the gathered data points, I generated insights to use in the presentation and for the persona sheets.
Learning experience
Collaborating with a more experienced UX researcher on this project helped me understand how to approach research in a more organic manner. We focused on letting the data guide research decisions, and experimenting with how to display the research findings in a clear, digestible and impactful manner that tells a clear and meaningful story.