Been working hard to bring a new marketing site to life for Mento. Collaborating with the EPD team on this project has been a highlight of my first 3 months with the company.
Goals here are to increase conversion, of course, but most importantly: to clarify what exactly Mento does and how. There's a baseline education that needs to happen around career coaching and the value each customer gains, so I tried to hone in on that with this redesign and its copywriting.
Goals here are to increase conversion, of course, but most importantly: to clarify what exactly Mento does and how. There's a baseline education that needs to happen around career coaching and the value each customer gains, so I tried to hone in on that with this redesign and its copywriting.
