Digital Marketing & Business Leader, combining engineering, digital technologies and marketing expertise to achieve the targets of my employers - Google, YouTube, P&G and Novartis.

Specialising in growth acceleration through digital transformation in the Tech, Consumer Products and Pharma sectors, my main areas of expertise are:
1. Digital Path-to-Purchase - Driving growth through Data Analytics and Digital Media.
2. B2C/Growth Marketing - Delivering Product initiatives across Global organisations.
3. Commercial Partnerships - Generating exponential Growth through Partner relationships in Commercial environments.

My career has evolved through the most exciting, disruptive and transformative years in marketing history, with the rise of data & analytics, content marketing and digital-centric consumer journeys. Speaking 3 languages and having worked in a variety of international roles, I am equally happy in boardroom scenarios, growing teams or transforming businesses.

Key achievements include:
- Leading Google’s global Partnership with P&G, advising C-level marketing execs of brands worth 40B$ in sales.
- Launching a country Growth marketing operation, delivering 4x revenue growth in 2 years.
- Managing a 20M+$ EMEA marketing budget, launching brand campaigns across 18 markets.
- Delivering 850 YouTube events across 3 regions, unlocking 50M$ advertiser spend.