Don’t make me think 

The undisputed bible among books for designers. 

Steve Krug gets to the heart of how to make it as easy as possible for users in every chapter. 

👉 We only scan through the web and that's how the design should be aligned. The important stuff has to stand out, the rest is ignored anyway. 

👉 Take the decision away from the users through guided design. 

👉 Really good responsive design is hard to accomplish.