I have 16+ years of experience as a UX and UI/Graphic Designer, and leading a UX/Design team for the past 4 years. The last couple of years I've focused on making customer journeys better in mobile applications; i.e. tablet, phone and wearable development.

At the Rotterdam University I've studied Information Technology with expertise in Media & Technology and Usability Engineering. Mainly I defined the requirements of the structure and behavior of interactive software. My discipline is creating products and services which are useful and meaningful for the people who'd use it. I love researching the needs, behavior, desires and values of the user.

As a UX / interaction designer my goal is to help organisations to be successful. I advice on content & functionality across all online channels. And I design the user interface, from high level sketches on paper to detailed flows and interaction designs. My design decisions are based on user motivations, goals and the context of the product or service. 

I enjoy working closely with the client & team members to make sure we're heading towards a great user experience. In the end your app or website should be relevant, simple to use and beautiful.