Last month I’ve implement an NFT collection that sold for over 14 000 000 USD.

How to launch an NFT collection during the time many people would say NFTs are dead? What mistakes should you avoid in the process? And why do marketplaces play a crucial role for your users?

Here are 3 lessons that can help you successfully launch your collection in a bear market.

The main reason we could sell an NFT for $14 000 on average is that we bundled it with a powerful utility.

In a bull market, people are more willing to buy NFTs for their artistic value or speculation. But in a bear market, people buy NFTs mainly for their utility. In our case, it was lifetime passive income from the best crypto launchpad in the world - Tenset Gem Launch Platform.

If you want to launch an NFT collection successfully, bundle it with compelling utility.

Despite NFTs’ popularity, turns out popular crypto wallets have poor support for them.

For example, MetaMask browser extension won’t let you display your NFT. Transferring NFTs with TrustWallet fails. Prepare to support buyers because their experience will be far from perfect.

Which is why we need marketplaces - but traps wait for you there as well.

Configuring your OpenSea collection is important for successful launch.

But OpenSea won’t allow you to do that until the first NFT is minted. So what to do? Implement an ability to burn NFTs from your collection. Mint a test NFT, configure your collection on OpenSea, and burn the test NFT.

Bonus tip: use GIFs for your collection avatar and banner image to stand out on the marketplace.

Launching a successful NFT collection in a bear market is no easy task. But if you observe those who do that well and imitate them, you can create a bull market for yourself.